Moovly Automators in Political Campaigns

Moovly’s video platform has a number of use cases in the political campaign context beyond that of the editor which is a drag and drop easy to use cost effective way to make videos. Below are a few examples:

Campaigner Videos

Often its not possible or cost effective to send a video team around the country to make regularly updated videos by campaigners to address their audience about the party, its policies and standpoint on current events.

Using Moovly’s templating technology, candidates can create on theme and branded videos as often as they like to present themselves, to explain their policies and to comment and react to current events as they happen. In today’s always on society it is often important to be first to react and respond to events, this application allows candidates to create and disseminate videos with minutes of an event or issue arising, all with a common brand and theme.

Campaign Update Videos

A key to keeping any campaign alive is keeping your supporters informed and updated, its also essential to put content onto social media channels which they can then like and forward / retweet on to their friends and family.

While many social media platforms allow you to put up videos, none give you the ability to pre-brand and pass content taken with a mobile phone or other device to be pre branded or themed in the look and feel of the party etc.

Again designing an appropriate theme and using Moovly’s technology, campaigners and parties can take and put out video and photo updates online, on social and traditional media in seconds which is on brand and themed to look professional.

Below is an example of a campaign update video template. Staff (of supporters)  record or upload a video of an event using a mobile device of a form on the party / other websites and those are then automatically branded using the theme and delivered to the campaign management staff for use within minutes.

To use these types of tools in your election campaign contact Moovly.

Supporter Social Media Updates

The effect of so called “Grassroots” support can never be underestimated in any election. Give your supporters the tools to enable them to share and promote your campaign with branded social media templates which they can use via mobile device and push to social media on the move.

Note: the video shown above is an example, not a real use case.

Endorsement Videos

One of the most important ways to grow political support is grass roots support and motivating existing supporter to canvas support for the candidate of their choice.

Moovly’s endorsement capturing templates make getting testimonials and endorsements from loyal supporter easy and cost effective.Video endorsements and testimonials being significantly more powerful than “text quotations of support”.

Using suitably designed and branded templates, campaigners can gather video endorsements via mobile devices and websites which can in turn be used as part of campaign promotions online as well as in live events.

Below is an example of a campaign endorsement video template. Users record or upload a video of themselves endorsing the party of a candidate using a mobile device of a form on the party / other websites and those are then automatically branded using the theme and delivered to the campaign management staff for use within minutes.

To use these types of tools in your election campaign contact Moovly.

Other applications

The above are only a few of the applications in a political campaign landscape for which the Moovly technology.

Other applications include for example Mass customised and personalised videos which are sent out to tens, hundreds, thousand even millions of individuals with each video personalise to the individual and based on a database of facts (e.g. demographic). Thus for example a campaign could personalise messages addressing the individual, however where females between a certain age and with a certain income or from a certain area, get a different message from males with different demographic and economic demographics.

To understand more about how Moovly can help your campaign, contact us.

Campaign Financing

Political parties and candidates need all sorts of support in order to be elected.

Grass roots support is increasingly proving to be the deciding factor. Moovly’s template and automator technology not only helps you achieve the grassroots campaigning challenge, it can (optional) be linked to payment platform whereby endorsers and supporters are charged a fee to make a video, thus offering campaigns a way to gather small amounts of financial support from the grassroots too in addition to their endorsements and help in spreading the word.

To understand more about how Moovly can help your campaign, contact us.